Welcome to Insurance People
In our February 2012 edition
Andrew Newman – Editor & Publisher


Insurance is all about managing risk so it seems appropriate that the latest edition of Insurance People casts more than an interested eye over initiatives that are aimed at those facing risk and those trying to manage it.

Fraud is a relatively new risk for insurers but growing fast. Paul Priestley, Head of Counter Fraud at Hastings Direct believes the best way to mitigate the risks of fraud is by applying more focus at the application stage. He contends that stopping potential fraudsters getting on the books in the first place offers significant rewards in both time and money.

Another emerging risk is cybercrime. Unheard of a decade ago, Iain Ainslie (right), Head of Technology and Cyber Liability at Ace European Group, explains that it is spreading fast. Once considered a problem large, high profile companies faced, it has now moved into the SME sector. He points out that if it is not managed correctly it can devastate a business.

Bobby Chopra, IT Director at Autoglass Windscreens cites the introduction of robust systems as a significant contributing factor in eliminating fraud in his market. He thinks that adopting the right systems has the added benefit of enhancing customer service too.

Another side to the risk management debate is how insurers and brokers can help their clients manage risks. Mark Preston (left), Head of Safety at Cardinus Risk Management suggests starting with things that are within their control, like slips and trips. He says the focus should be on prevention rather than blame and that some very simple steps can help employers to avoid the potential fallout from slips and trips.

Talking of slips Alan Cleary, takes the opportunity to remind Insurance People of the many slips, to his eyes, that we make and offers some sage advice on how we might avoid them. There is a liberal supply of Latin for those who refuse to believe it is a dead language.

Adam Tuson, Managing Director at Number1, provides some advice on a different type of risk – being ignored on-line. He explains how effective SEO – search engine optimisation – can be achieved so that prospects see your business when they do an Internet search.

Terence Clark (right), at RWA talks about a different kind of search – potential acquisitions - and the need to build FSA procedures into your process from the beginning if you’re thinking of expanding your empire.

Finally, Andrew Newman, the Insurance People Editor offers an inside track on the Middle Temple. No, his insight has nothing to do with the power of the mind but more to do with the power of celebrity and a locked gate…

As always, industry experts write the features in Insurance People, which means you get insights that you simply can’t find anywhere else. Insurance People really is bought to you by insurance people: To secure your printed copy register today?

 
 
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Contents
Fraud with danger
Paul Priestley on introducing effective counter-fraud measures…
Cybercrime is coming your way
Iain Ainslie explains how cybercrime is becoming more invasive…
Good systems = less fraud
Bobby Chopra says a nice by-product is better customer service too…
Slips & trips
Mark Preston explains how to avoid some risk management banana skins…
Ad infinitum
Alan Cleary, Emeritus of IP takes on the role of editor Post Eventum…
Searching for the answer on-line
Adam Tuson says it’s time to think harder about SEO…
Acquisition and change in control
Seeking FSA approval
Celebrity Squares
The Insurance People Editor gets star stuck in the Middle Temple…

 
 
Insurance People is published by Buttermere Wedge Publishing Ltd. PO Box 537, Tonbridge TN12 9WG
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