| “Insurance is a ‘people’ business” |
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 How many times that has been said about an industry that is currently witnessing more ‘winds of change’ than ever before. Despite recessions, consolidation, downsizing, environmental threats and the rest, the adaptability and zeal of its people puts the insurance industry where it is today.
‘Insurance People’ recognises that strength in a new media format aiming to keep the human element to the fore within the welter of corporate-speak and techno-babble ably covered elsewhere.
‘Insurance People’ is precisely aimed at a targeted audience, both online and in hard copy. Its aim is to perpetuate the strength of the benefits associated with the “produced by insurance people, for insurance people” culture, with its heavily weighted ‘people’ orientation.
Audience
The positioning relates primarily to the broker and intermediary market of the general business sector, and all its peripheral activities. In particular, the needs of the independent broking sector and the ever widening agenda for non-core add-on services, such as innovative distribution, risk management and the like.
Circulation
The circulation list aims at a targetted readership around 30,000, with a significant number directed to named individuals. |
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The constancy of the team is one of its strengths. With an FCII and ACII qualification among the team, the combined journalistic pedigree and insurance industry experience is unequalled anywhere in the insurance press. The people behind Insurance People are insurance people themselves.
Adrian Susman
Production Director |
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Adrian Susman is Production Director with Insurance
People having had a 17 year association with Brokers’ Monthly in a
design and production capacity.
Before moving into graphic design with Insurance Publishing and
Printing in 1993 he gained experience of the commercial side of the
printing world from the bottom up starting with letterpress operation
and litho printing. |
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Andrew Newman FCII, Dip.M
Editor and Publisher |
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Andrew Newman enjoyed 35 years’ experience in the UK insurance
industry, having devoted time in all areas of underwriting, pricing,
product design, sales, distribution, and marketing. His employers
during that period were National Employers Mutual, Cornhill, Lion, and
Sphere Drake.
As an
author since 1989 he has contributed many articles to the insurance,
financial, and motoring press. He took up full-time freelance work in
1999, and this included two editorial appointments: Editor Insurance
Express 2000-1 and Editor Brokers' Monthly 2003-2009.
He is a qualified Chartered Insurer, a Fellow of the Chartered
Insurance Institute, and a Diploma holder of the Chartered Institute of
Marketing. |
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Brian Susman
Consultant Editor |
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Brian Susman began his insurance journalism career just over 50 years
ago. It was in 1958 that he joined the editorial staff of Stone &
Cox (insurance publishers) in Fleet Street, becoming assistant editor
of their monthly magazine, Policy, five years later.
After 14 years at Stone & Cox, he moved to Insurance Brokers’
Monthly in 1972, becoming Editor three years later, a position which he
held for 31 years until his retirement in 2003, when he was appointed
Consultant Editor. He now holds a similar position with
Insurance People.
He has twice (1990 and 1995) been voted Journalist of the Year in the
annual BIBA financial journalism awards. |
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Jeni Hall
Advertising Director |
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Jeni Hall has 25 years experience in the advertising industry.
Previously with the Birmingham Post and other regional newspapers and
magazines.
Jeni has 11
years experience in insurance advertising and publishing, and has
accumulated a wealth of valuable experience and knowledge over the
years, which she will continue in her new role as Director of Insurance
People. |
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Leading contributors offer knowledgeable comment based on their valued experience, both from within and from outside the industry, while at the same time younger voices are actively encouraged to put their views.
The team will continue to encourage contributions from market figures, both well-known and not so familiar, and the editorial will be pitched to precisely cover those issues of most importance to brokers, today and tomorrow.
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Cycling lessons…
Jamie Marchant worries that the latest soft market is born out of insurance cycle... |
Silver screen...
Stuart Freeborn swerves past an insurance career and into the movies… |
Up The Exchange…
The Insurance People Editor’s On The Road feature is Up The Exchange this month…... |
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