Welcome to Insurance People
In our May 2012 edition
Andrew Newman – Editor & Publisher


By the time this month’s edition of Insurance People hits your mat your thoughts will probably be turning towards the BIBA conference. The “Shaping our Futures” event will be coming once again from the popular Manchester venue that everyone so enjoyed last year. The annual BIBA showcase means different things to different people so we decided to take the pulse of some of the attendees. Jamie Marchant, (right) Marketing and Communications Director at Groupama Insurances and veteran BIBA conference man, offers his take on why attending is worth the effort. As do other luminaries, such as Dave Parry of NIG and Richard Webb of Manchester Underwriting Management.

No doubt one of the topics that will be raised at the many formal and informal networking sessions will be the seemingly endless red tape emanating from Brussels that has the potential to choke the insurance market. Certainly Terry Wellard thinks so. He believes there is a danger it will throttle innovation and entrepreneurship. In his feature he contends that some of the proposed changes, such as the EC Gender Directive, will positively strangle it.

Another subject likely to get an airing is one that we have covered extensively in Insurance People, fraud. Paul Priestley, (left) Head of Counter Fraud at Hastings Direct, knows the subject inside out and he believes that insurance fraud prevention needs to become part of an insurance business’s culture. As he points out, businesses not taking fraud seriously will surely suffer the consequences.

Derek Findlayson, Commercial Director at Keychoice, returns to our pages with some sage advice for brokers on e-mail marketing. He argues that brokers should really give it a try and offers some tips for those that would like to.

Chris Bonsall, (right) Innovation and Training Manager at Auto Windscreens, offers an insight into the little known world of the windscreen. Gone are the days when it was simply considered an accessory. These days it plays a vital role in vehicle safety.

Uncle Alan Cleary (left) is back, this time helping out those who are becoming increasingly vexed by incomprehensible corporate slogans. Not so much a case of mixing metaphors, more one of mixing smart consultants with IQ challenged business leaders perhaps?

Finally, we finish where we started: BIBA. Andrew Newman, the Insurance People Editor, hardly a slouch when it comes to BIBA attendance records, gives newer attendees a peek into a BIBA that existed in a time before the exhibition hall became a contender for theme park of the year…

As always, industry experts write the features in Insurance People, which means you get insights that you simply can’t find anywhere else. Insurance People really is brought to you by insurance people: To secure your printed copy register today!

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Contents
To BIBA or not to BIBA?
Jamie Marchant, a BIBA veteran, weighs up the pros and cons…
Gender bender?
Terry Wellard rails against the constant stream of EC directives…
Fraud culture shock
Paul Priestley says effective fraud prevention is a cultural thing…
You’ve got mail
Derek Findlayson suggests one of the best places for marketing is an e-mail in-box…...
Safety glass
Chris Bonsall explains that your windscreen doesn’t just keep the rain out…...
Corporate slow-gone
Uncle Alan Cleary helps those of you who just wish corporate slogans wouldn’t...
BIBA: theme park or conference?
The Insurance People editor takes us back to a time when most BIBA exhibition...
Get nasty
Mike Millard says brokers should stop treating their competitors like a maiden...

 
 
Insurance People is published by Buttermere Wedge Publishing Ltd. PO Box 537, Tonbridge TN12 9WG
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